From CNBC: 2024-07-11 12:40:06

Audi partners with Inter Miami CF, becoming the official automotive sponsor. The multiyear deal includes a fleet of vehicles in team colors, test drive experiences, and more. Audi aims to tap into the growing soccer fan base in the U.S., with Inter Miami CF boasting five million fans. Terms undisclosed.

Inter Miami CF president looks forward to building a long-term partnership with Audi, seizing opportunities as they arise. The partnership includes various activations and fan experiences. Audi aims to expand its soccer portfolio, with previous involvement in Major League Soccer since 2015.

The partnership with Inter Miami CF comes during a significant period for North American soccer, with major events like the Copa America 2024 Final in Miami and the 2026 FIFA World Cup. Lionel Messi’s presence at Inter Miami CF has boosted ticket sales and driven interest in the sport in the U.S. and beyond.



Read more at CNBC: Audi, Inter Miami CF strike multiyear partnership