From CNBC: 2024-07-29 12:38:46

McDonald’s executives admit consumer complaint about high prices due to years of inflation. Second-quarter earnings were worse than expected with declining same-store sales. The company is focusing on value creation after recognizing a shrinking value leadership gap compared to competitors. Lower-income consumers are cutting fast-food spending due to high prices in the US and globally. McDonald’s extended its $5 value meal offer after successful launch, seeing 8% more visits than average. The offer is driving guest count growth among lower-income consumers.



Read more at CNBC: Executives say prices are too high