Global parenting apps market projected to reach $905.2 million by 2031, driven by demand for expert guidance

From GlobeNewswire: 2024-07-08 11:04:00

The global Parenting Apps Market, valued at $542.3 million in 2023, is projected to reach $905.2 million by 2031, growing at a CAGR of 7.6%. increasing interest in parenting education is driving demand for parenting apps. These apps offer expert guidance on a wide range of parenting topics, making it convenient for parents to access high-quality content on their mobile devices.

The growing adoption of smartphones and tablets is expected to drive the global parenting apps market growth. India alone had over 833 million internet subscribers in November 2022, leading to increased smartphone and tablet usage among parents. Busy lifestyles and dual-income families are fueling the need for apps that help manage babies remotely, further propelling market growth.

The demand for personalized parenting apps that offer content tailored to each child’s needs, parenting style, and routine is increasing. Gamified parenting apps engage parents and children through gameplay to track milestones and provide stimulation. The pregnancy tracker app segment is expected to dominate the market, with android system holding a dominant position due to wide availability and customization options.

North America is expected to lead the global parenting apps market due to high smartphone penetration and awareness among parents. Key players include Babytree, BabyCenter, BabyGogo, and OviaHealth. Recent developments include Understood.org’s launch of Wunder app for parents of kids with learning differences and Dorel Juvenile’s launch of the Safety 1st connected app. Collaboration and acquisitions are key strategies for market players.



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