Alphabet is focusing on AI tools to maintain market share and grow advertising business.

From Morningstar: 2024-07-22 09:41:00

Alphabet (GOOGL) is focusing on AI tools to maintain search market share and grow its advertising business. Concerns arise about investments in data centers and computing power at other tech giants. Advertising market demand seems steady, with an 8% increase in search cost per click. Alphabet’s Fair Value Estimate is $171 per share, with a wide economic moat rating and strong financial strength. Uncertainty remains high due to antitrust pressure and regulatory investigations. Bulls believe Google will benefit from increasing online users and ad spending, while bears worry about revenue diversification and high-risk investments.



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