.July 29, 2024 12:33:55 PM

McDonald’s is experiencing a 1% drop in global comparable sales due to high pricing impacting customer visits, highlighting the delicate balance the company must maintain between profitability and affordability for its broad customer base. The fast-food industry’s competitiveness adds pressure on McDonald’s to reevaluate its pricing strategy to retain market share and sustain growth. Despite these challenges, Deutsche Bank sets a new price target for McDonald’s at $295, indicating a potential upside of over 12%, reflecting confidence in the company’s ability to address pricing issues and revitalize sales. This positive outlook offers hope for McDonald’s investors amidst current hurdles in the fast-food market.