From Investing.com: 2024-07-10 15:33:27

The NBA has secured a $76 billion deal with Comcast’s NBC and Amazon Prime Video, keeping Disney’s ESPN as the home of the NBA finals. The deal, spanning 11 seasons, is more than three times the current agreement, signaling the growing importance of sports content for media companies. NBA is aiming to maximize returns and double the deal value by bringing in new partners like Amazon and NBC.

The new partnership shake-up comes as sports entertainment becomes increasingly lucrative, with media companies vying for premium viewership. Since 2002, ESPN and ABC, along with TNT Sports since 1984, have been the NBA’s primary partners. But with the league looking to expand its reach and capitalize on star power, the addition of Comcast’s NBC and Amazon Prime Video could significantly boost the deal value.

With legends like Michael Jordan, LeBron James, and Shaquille O’Neal captivating fans and driving viewership, the NBA has always been a star-driven sport. This new $76 billion deal reflects the league’s efforts to stay at the forefront of sports entertainment, with NBC, ESPN, Amazon, and NBA all set to benefit from the partnership.



Read more at Investing.com: NBA finalizes $76 billion broadcasting deal with Disney, Amazon, Comcast, Athletic reports By Reuters