NBCUniversal anticipates boosting Peacock streaming service with exclusive coverage of Paris Olympics

From CNBC: 2024-07-26 09:29:53

As the Paris 2024 Olympic Games approach, Comcast sees an opportunity to boost its streaming service, Peacock. With a favorable time zone and the entirety of the Summer Olympics available, Peacock aims to attract both casual and super fans. The Olympics come at a crucial time for streaming services amidst a competitive landscape.

NBCUniversal, long-time broadcaster of the Olympics, is looking forward to its 18th Games in Paris. The $7.65 billion deal secured their media rights through 2032. With high expectations for viewership and advertisers flocking to the Games, NBC is betting on a successful return to big audiences. A majority of U.S. consumers plan to watch the Olympics, with streaming expected to be a popular option.

Peacock, Comcast’s streaming platform, has relied on live sports rights to attract and retain customers. Exclusive events like the NFL Wild Card game have helped increase sign-ups, although long-term customer retention remains to be seen. The upcoming Olympics and an 11-year NBA media rights deal show Peacock’s dedication to sports content, despite the challenges of the streaming landscape.



Read more at CNBC: NBC Paris Olympics coverage could boost Peacock streaming