Royal Caribbean focusing on shorter, experience-driven cruises, unveils world's second-largest ship.

From CNBC: 2024-07-16 17:24:39

Cruise lines like Royal Caribbean are focused on shorter, more jam-packed trips to cater to experience-driven consumers, many of whom are younger. The unveiling of Utopia of the Seas, the world’s second-largest ship, showcases the company’s continued growth and customer appetite post-pandemic.

With the introduction of new ships like Utopia, Royal Caribbean is able to charge premium prices, with the pricing of new ships historically 20% higher than existing ones. This trend is expected to continue due to the strong demand for cruising, unlike other travel sectors where pricing may soften or decline.

Royal Caribbean is leveraging artificial intelligence on Utopia to improve efficiency and customer experience, highlighting the company’s commitment to innovation. Despite a slowdown in new ship launches industry-wide, Royal Caribbean remains ahead with an impressive order book, led by the Icon of the Seas, set to debut in the coming years.



Read more at CNBC: Royal Caribbean leans into shorter cruises, more experiences