From CNBC: 2024-07-08 16:17:55

This week, media and technology leaders gather at Sun Valley Lodge in Idaho for the Allen & Co. conference. Attendees include Shari Redstone and tech titans like Jeff Bezos and Tim Cook. Discussions will focus on the future of streaming and potential alliances in the industry.

Paramount Global, under future ownership, plans to explore partnerships or bundles with other streaming platforms. Former NBCUniversal CEO Jeff Shell sees bundles and joint ventures as the future of streaming, aiming for a “one-stop shop” for consumers. The industry is shifting focus from competing with Netflix to collaboration.

Media companies like Disney are exploring bundling services together to attract consumers. Disney, Warner Bros. Discovery, and Fox Corp. are teaming up to offer streaming bundles. The strategy is to get users watching content, even at discounted prices, and maximize advertising revenue.

With ongoing NBA media rights negotiations, sports will be a hot topic at Sun Valley. The NFL has signed lucrative media rights deals with streaming players like Amazon and Google. The NBA is close to finalizing agreements with Disney, NBCUniversal, and Amazon for media rights. Sports rights are viewed as essential for both traditional and streaming companies.

At Sun Valley, politics will be a key focus with leaders from various sectors in attendance. Amid the upcoming election, discussions will revolve around the possible impact of the political landscape on business deals. Speculation also surrounds whether President Joe Biden will remain the Democratic Party’s candidate following recent calls for him to step down by top party donors, including media figures.



Read more at CNBC: Streaming alliances are top of mind