The Mirage in Las Vegas closes after 35 years to make way for Hard Rock Guitar Hotel.

From “CNBC”: 2024-07-17 16:22:17

The Mirage in Las Vegas, after 35 years, will close to be transformed by Hard Rock International. This shift highlights a larger trend where entertainment, sports, and luxury are becoming key attractions in the city, outshining gambling. Hard Rock looks forward to revamping the property into a new legendary destination by 2027.

The closure of The Mirage represents the end of an era in Las Vegas history. Previously owned by MGM Resorts, this iconic property, opened in 1989 by Steve & Elaine Wynn, played a pivotal role in transforming the city into a global entertainment destination. Many themed resorts that followed, aimed at budget travelers and families, still pay homage to The Mirage’s impact.

Hard Rock International, known for its luxury touch points and high-end offerings, plans to recreate its successful Guitar Hotel concept in Las Vegas. The Seminole Tribe-owned company has a strong track record in global markets and sees Las Vegas as a key destination. Their transition into the city’s competitive scene reflects a push for innovation and renovation to remain relevant.

While the Mirage undergoes renovations, the closure will impact approximately 3,000 employees who will need to find new job opportunities. Hard Rock International aims to rehire many of them once the new resort opens in 2027. The real estate partner, VICI Properties, is committed to supporting the transformation of The Mirage into a world-class resort experience on the Strip.

The upcoming transformation of The Mirage into the Hard Rock Hotel & Casino and Guitar Hotel Las Vegas signals a new era in Las Vegas’s entertainment landscape. The revamp not only promises a fresh and modern approach to luxury hospitality but also sets the stage for a new wave of tourism focused on high-end dining, exclusive entertainment, and unique experiences.

As neighboring properties anticipate the ripple effect of The Mirage’s temporary closure, competitive dynamics on the Strip are set to shift with the arrival of the new Hard Rock resort. The impact on room availability and visitor influx calls for strategic planning to capitalize on the evolving Las Vegas hospitality landscape. Hard Rock’s move heralds an exciting chapter for the city’s tourism industry.



Read more at “CNBC”: The Mirage closes in Las Vegas to make way for Hard Rock Guitar Hotel