SearchGPT by OpenAI is aiming to challenge Google in search, but faces significant obstacles

From The Indian Express: 2024-07-28 00:52:55

OpenAI CEO Sam Altman announced ‘SearchGPT’, calling Google ‘old-school’. SearchGPT is still in testing, aiming to compete with Google. SearchGPT combines traditional search aspects with AI features like Google’s AI Overview. However, challenges remain as past attempts to rival Google, like Neeva and Microsoft’s Bing, have failed. Google holds a vast share of the search market with rivals like DuckDuckGo and Brave struggling to compete. OpenAI and Perplexity AI aim to capture part of Google’s search business but face the same obstacles. Search engines need an index of the web to rival Google, creating barriers for competitors. Google’s strong relationship with websites and search metrics give it an edge in providing relevant search results. Even as OpenAI and other startups aim to challenge Google in search, search behavior is evolving with younger users preferring platforms like TikTok and Instagram over Google. SearchGPT aims to differentiate itself by integrating AI search, an aspect that has had mixed success in the past. Google’s dominance in the web remains strong even as search and user behavior change.



Read more at The Indian Express: Why OpenAI’s SearchGPT might not be the answer to search the world has been searching for | Technology News