The Coca-Cola Company partners with WPP and NVIDIA for generative AI content creation.

From NVIDIA: 2024-07-29 16:30:49

The Coca-Cola Company partners with WPP Open X to use generative AI from NVIDIA Omniverse and NVIDIA NIM microservices for global campaigns, personalizing imagery across 100+ markets. WPP integrates new NVIDIA NIM microservices into Prod X roadmap for creating 3D assets with culturally relevant elements at global scale.

WPP announces early adoption of NVIDIA NIM microservices for Universal Scene Description, offering USD Code NIM for creating 3D worlds and USD Search NIM for accessing visual libraries. WPP sees lasting impact on 3D engineering and art world, with NIM microservices streamlining production phases into a single interface.

Production Studio by WPP on WPP Open taps into NVIDIA Omniverse and OpenUSD for generative AI-enabled workflows, automating multilingual content creation. The collaboration with Hogarth enables efficient production of brand-compliant and product-accurate content for The Coca-Cola Company, redefining content creation at scale with AI-powered tools.

WPP showcases robotics, generative AI, and OpenUSD efforts at SIGGRAPH, with CEO Jensen Huang participating in fireside chats with Meta CEO Mark Zuckerberg and WIRED Senior Writer Lauren Goode. Attendees can learn more about WPP’s innovative approaches to creativity and content production using NVIDIA technologies.



Read more at NVIDIA: WPP and NVIDIA Omniverse Help The Coca-Cola Company Scale Generative AI Content That Pops With Brand Authenticity