Cadillac unveils new luxury and performance EV concept aimed at redefining high-performance EVs

From CNBC: 2024-08-16 12:00:01

General Motors unveiled a new all-electric Cadillac concept car called Opulent Velocity, blending ultra-luxury and performance for the V-Series. The concept aims to showcase the future of high-performance EVs, focusing on handling and advanced technologies rather than just acceleration times. Details about the car were limited, as it’s a design study for customer feedback.

The sleek concept sports car, presented during Monterey Car Week, features unique scissor doors and a futuristic design. Cadillac aims to elevate the brand with high-end models like the $300,000 Celestiq electric sedan, targeting premium competitors like Lamborghini and Rimac. Sales for Cadillac were down 1.7% in the first half of the year, except for the all-electric Lyriq crossover.

Electric vehicles pose exciting challenges for automakers as they strive to maintain the excitement of traditional performance cars. By focusing on technology, interior features, and handling, Cadillac aims to redefine performance for EVs with models like the Opulent Velocity concept. The goal is to blend hyper-performance with ultimate luxury for a unique driving experience that pushes boundaries.



Read more at CNBC: Cadillac reveals new ‘Opulent Velocity’ performance EV concept