Chili's sees sales growth due to TikTok and menu changes, stock rebounds.

From CNBC: 2024-08-15 13:04:40

Chili’s sees 15% same-store sales growth with help from ad campaign and TikTok-viral appetizer. Brinker’s CEO says turnaround is finally catching on, despite stock drop after disappointing earnings. Shares rebound 5% as analysts upgrade stock, highlighting strong results compared to rivals like Applebee’s and Outback Steakhouse._OscInitStructChili’s success linked to popular $10.99 Big Smasher meal and Triple Dipper appetizer. High demand strains labor force, impacting bottom line. Menu overhaul and focus on value keep Chili’s ahead of competition, but new value offerings from competitors could challenge customer retention. Brinker anticipates modest growth for fiscal 2025 amid uncertain economic conditions.



Read more at CNBC: Chili’s sales boosted by TikTok, fast food rivalry