DirecTV promotes streaming service with "For the Birds" campaign, attracting more website visitors

From CNBC: 2024-08-12 06:00:01

DirecTV’s “For the Birds” ad campaign features Deion Sanders and emphasizes no need for a satellite dish. The company aims to promote its streaming service. Actor Steve Buscemi voices a pigeon curious about how DirecTV works without a dish, boosting website traffic by 50%.

DirecTV shifts focus to streaming as customers move away from satellite TV. Sanders, formerly known as “Prime Time” in the NFL, is part of the ad campaign with pigeons voiced by actors Henry Winkler and Steve Buscemi. DirecTV offers streaming options that don’t require a satellite dish, leading to more website visitors.

DirecTV targets sports fans with a comprehensive live sports package and streaming options. The company emphasizes not needing a satellite dish with the “For the Birds” ad campaign, attracting more prospects. Despite losing exclusive rights to NFL’s “Sunday Ticket,” DirecTV still offers it for businesses and focuses on live sports programming.



Read more at CNBC: DirecTV is pushing its pay TV bundle — without a satellite dish