From CNBC: 2024-08-02 09:11:03

The USA women’s rugby sevens team secured bronze at the 2024 Paris Olympics, marking the team’s first Olympic medal. Major funds were donated to women’s sports, including a $4 million gift for rugby sevens, support for water polo by Flavor Flav, and an investment in track and field by Alexis Ohanian.

Flavor Flav announced a five-year partnership with USA water polo to boost the visibility of the women’s team. His support comes after player Maggie Steffens highlighted the challenges faced by water polo athletes, despite the team’s success at the past three Olympics. Flavor Flav aims to elevate the team’s recognition and social media presence.

Investor Michele Kang contributed $4 million to women’s sevens rugby, emphasizing the importance of investing in women’s sports. Following the team’s bronze win at the Olympics, record-breaking engagement and increased recognition of the value of women’s sports have prompted more support for these lesser-known sports.

Alexis Ohanian plans to extend the popularity of women’s track and field beyond the Olympics peak by hosting a competition with a $30,000 top prize. His venture aims to celebrate excellence in sports and elevate the visibility of women’s track and field. The increasing support for women’s sports reflects a growing recognition of their value and talent.



Read more at CNBC: Olympics draws new investments to niche sports, women’s teams