Polkadot partners with Inter Miami for sponsorship deal, focusing on brand visibility and fan engagement.

From Investing.com

August 30, 2024 7:36 AM:

Polkadot has become the global training partner for Lionel Messi’s Inter Miami football club. The sponsorship deal includes Polkadot’s logo on IMCF’s training gear and branding opportunities at the training center and Chase Stadium. Polkadot will engage with fans through interactive zones and digital campaigns.

Polkadot allocated $87 million worth of DOT in the first half of 2024, with over $36 million going towards marketing and outreach. This spending aimed to attract new users, developers, and businesses to the Polkadot ecosystem. The blockchain community is gearing up for Polkadot 2.0, featuring advanced technologies like Async Backing and Elastic Scaling.

Read more at Investing.com: Polkadot signs sponsorship deal with Lionel Messi’s Inter Miami By Investing.com