From Nasdaq: 2024-08-07 14:30:17

Amazon Prime Video is expanding in Hollywood, with plans to become a full-fledged media company under Mike Hopkins. It aims to capture a share of the digital advertising market, projected to reach $7.1 billion within two years. Despite competition from YouTube and Netflix, Prime Video is investing in original content and professional sports.

Amazon is set to double its theatrical releases by 2027, challenging traditional studios like Universal Pictures. With a focus on sports and content production, Prime Video features A-list actors and sports stars. Despite some creative struggles, hits like “The Boys” and “Fallout” have boosted viewership. The platform aims to offer diverse content tailored to different audience segments for success in the crowded streaming market.



Read more at Nasdaq: Prime Video Eyes Digital Ad Revenue Growth