From CNBC: 2024-08-01 20:16:23

Venu Sports, a new streaming service jointly owned by Disney, Fox, and Warner Bros. Discovery, is set to launch this fall at $42.99 per month, offering a bundle of sports networks like ESPN and Fox without CBS or NBC. However, Venu faces challenges with a limited market and existing competition like Sling TV.

Sling TV, priced at $60 per month, offers a wider range of networks than Venu for a slightly higher cost. Despite losing 135,000 subscribers in the first quarter, Sling TV had 1.92 million subscribers as of March 2024. Venu must compete with the established player while attracting customers with its unique offerings.

Venu’s marketing strategy is targeting young consumers who want live sports but not a full cable package. However, the service may struggle to find its niche in a competitive streaming market where alternatives like Sling TV offer more channels for a similar price. Venu will need to differentiate itself to succeed in the long term.

Ultimately, Venu’s success will depend on its ability to attract and retain subscribers in a saturated streaming market. The service’s pricing and content offerings will play a crucial role in convincing consumers to choose Venu over its competitors. Additionally, the upcoming launch of an ESPN Flagship streaming service by Disney may further impact Venu’s market positioning.



Read more at CNBC: Venu Sports has a tough marketing challenge to find an audience