Digital advertising industry booming with projected 12% spending increase; Meta Platforms more attractive investment

From Nasdaq: 2024-09-29 18:00:00

The digital advertising industry is booming, with a projected 12% increase in spending in 2024. Alphabet’s Google and Meta’s Facebook dominate the sector, with a combined 57% market share. Both companies are investing heavily in AI to drive growth. Meta’s recent strong sales growth and innovative use of AI make it an attractive investment compared to Alphabet, which is facing potential antitrust challenges. Investors should consider Meta Platforms for potential returns.



Read more at Nasdaq: Better Advertising Tech Stock: Alphabet vs. Meta Platforms