From CNBC: 2024-09-11 07:00:01

MTV VMAs viewers can now shop outfits in real time thanks to a partnership between Paramount Global and Shopsense AI. The AI-powered lens lets viewers snap photos of looks on screen and browse similar options. This initiative aims to boost retailers and legacy media companies seeking new revenue streams. Paramount+ will host the VMAs, integrating the new feature seamlessly.

Legacy media companies like Paramount are exploring new revenue streams through partnerships with AI-powered companies like Shopsense. Viewers watching live events like the VMAs drive the most advertising dollars. Ad spending has rebounded post-pandemic, with streaming services like Paramount+ turning a profit. The new Shopsense integration could revolutionize the way viewers shop and interact with content.

Shopsense’s AI technology recognizes over 1 billion items, suggesting similar products in real time while watching live events like the VMAs. The seamless shopping experience caters to viewer’s impulse buys, increasing revenue for both media companies and retailers. The Shopsense partnership with Paramount represents a significant stride in merging entertainment with a retail powerhouse using AI technology.

Shopsense’s collaboration with over 1,000 retailers, including Macy’s and Nordstrom, offers consumers a seamless shopping experience without pausing content. This innovative approach allows viewers to shop exact products featured on TV shows, enhancing the consumer’s interactive experience. Shopsense’s goal is to transform television into a curated retail powerhouse, creating a more engaging and experiential shopping environment for consumers.



Read more at CNBC: Live shopping is coming to the red carpet