From CNBC: 2024-09-11 11:26:30

The NFL is expanding its fanbase through streaming, signing exclusive deals with media companies. A $111 billion media rights deal in 2021 included streaming for Thursday Night Football on Amazon. “Sunday Ticket” went to Google’s YouTube TV and Netflix will air games on Christmas. A Wild Card game on Peacock was the most-streamed event in history. The NFL is aiming to grow its global audience and move towards streaming. Netflix will stream NFL games for the next three years. Sign up for CNBC’s Sport newsletter for more news and exclusive interviews.



Read more at CNBC: Streaming deals are key to future of NFL viewership, fandom