From CNBC: 2024-09-10 20:48:48

The Indiana Fever faced off against the Atlanta Dream in a WNBA preseason game at Gainbridge Fieldhouse.

NWSL commissioner Jessica Berman emphasized the growing popularity and success of women’s sports, with media coverage now at about 15%.

Sara Gotfredson highlighted the business opportunities for brands in growing leagues like NWSL and WNBA, noting a shift in fan engagement.

WNBA player Cameron Brink has secured endorsements from brands like New Balance, showing success on and off the court.

Brink and USC’s JuJu Watkins stress the need for more accessible women’s sports games to attract and retain fans.

More coverage on linear television and other media platforms is needed to further boost women’s sports leagues, according to experts.



Read more at CNBC: Women’s sports are on an upward trajectory as fans, brands engage