Estee Lauder launches on Amazon's Premium Beauty store, expanding reach with exclusive tools and products.
From Nasdaq: 2024-10-23 10:13:00
Estee Lauder debuts on Amazon’s Premium Beauty store in the US, offering skincare, makeup, and fragrances to a wider audience. Customers can access an exclusive Virtual Foundation Tool to find their perfect shade. Prime members get fast, free shipping. Best-selling products like Double Wear Makeup and Advanced Night Repair Serum are available.
To increase brand visibility, Estee Lauder is launching a sports marketing campaign on Prime Video. The company aims to connect with Amazon shoppers through this new storefront. Estee Lauder’s presence on Amazon marks a new era in beauty shopping, providing easy access to top-tier skincare and makeup products.
Estee Lauder focuses on rebuilding profitability with its Profit Recovery and Growth Plan. The company aims to enhance sales growth and profit margins. Challenges like market volatility in China and Asia remain, impacting the stock performance in recent months. However, strategic priorities focus on enhancing skincare offerings and leveraging consumer insights.
Inter Parfums and Urban Outfitters are better-ranked options in the market. Inter Parfums focuses on fragrances and related products, showing sales and earnings growth. Urban Outfitters, a lifestyle retailer, offers fashion apparel and accessories. Both companies have strong growth prospects and are rated favorably by analysts.
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For more insights on Estee Lauder’s move into Amazon Premium Beauty and other investment opportunities, visit Zacks Investment Research for in-depth analysis and expert recommendations. The views and opinions expressed are those of the author and may not reflect those of Nasdaq, Inc.
Read more at Nasdaq: Decoding Estee Lauder’s Strategic Move Into Amazon Premium Beauty