From CNBC: 2024-10-29 12:43:51

Duke basketball player Cooper Flagg signs name, image, and likeness deal with Gatorade, joining an elite roster of athletes. The deal comes as college athletes capitalize on lucrative endorsement opportunities since the approval of NIL deals. Flagg, projected as the top NBA draft pick in 2025, has already secured deals with brands like New Balance and New Era.

Gatorade will feature Flagg in marketing campaigns, marking the first men’s college basketball athlete to join the iconic roster. Flagg’s endorsement deals, including the one with Gatorade, remain undisclosed. The move reflects the evolving landscape of college sports, where athletes like Flagg can now earn millions in endorsement deals before even playing a game.

Gatorade’s global head of sports marketing welcomes Flagg, praising his talent and potential in the sport. Flagg’s NIL deals set him apart as one of the best young athletes in the nation, signaling a bright future ahead. The agreement with Gatorade adds to his impressive portfolio of endorsements, positioning him for success on and off the court.



Read more at CNBC: Gatorade signs Duke basketball’s Cooper Flagg to NIL deal