From CNBC: 2024-10-17 06:08:43

Isiah Pacheco of the Kansas City Chiefs scored a touchdown against the Philadelphia Eagles in Super Bowl LVII on Feb. 12, 2023. The NFL is aiming to grow its Latino audience, with rapper Daddy Yankee supporting the “Por La Cultura” campaign. The league is focusing on young viewers, women, and Latinos to ensure global growth.

The NFL streamed a game in Brazil for the first time to expand its reach to non-Spanish-speaking Latino audiences. The game was a hit on Comcast’s Peacock platform, attracting a large audience. The NFL has increased its Latino fanbase from 31 million to 40 million over the years with efforts like broadcasting games in Spanish.

A game broadcast in Spanish for viewers in the U.S. and Mexico by TelevisaUnivision during the Super Bowl led to record-breaking viewership. The NFL is making significant efforts to expand viewership among Hispanic audiences, especially through broadcasting in Spanish. Fox Deportes and Telemundo are set to air the Super Bowl in Spanish in February.



Read more at CNBC: Latino audience is key for NFL growth in the U.S. and abroad