From CNBC: 2024-10-31 10:50:45

Morgan Stanley launches a new investment portfolio for high net worth sports fans, focusing on companies with ties to major sports leagues. The Parametric Custom Core Sports League strategy requires a $250,000 investment minimum. The portfolio aims to provide access to the lucrative sports industry, mirroring the risk profile of the S&P 500.

The idea for the portfolio arose when a Morgan Stanley client requested a sports-focused investment. Sandra Richards, head of the Global Sports and Entertainment Division, noted a growing demand from clients looking to invest in sports. The portfolio will include 250-400 securities from companies with strong ties to professional sports leagues, tracked through Nielsen Sports data.

With assets under management totaling $516 billion, Morgan Stanley sees the new sports-focused portfolio as meeting a growing demand from investors. The bank aims to provide a way for sports fans to engage with the industry financially, mirroring the success and growth of sports as an asset class over the past decade.



Read more at CNBC: Morgan Stanley is launching an investing index tied to sports leagues