From Financial Modeling Prep: 2024-10-02 14:28:00

RBC Capital analysts maintain Sector Perform rating and $205 price target on Hershey (NYSE:HSY) stock after Mars announces price increase across entire portfolio in December. Hershey previously announced 12% price increase on 50% of portfolio, effective November. Mars to raise prices on all products, with increases ranging from 10-16%.

Analysts cautious about potential consumer shift away from chocolate category due to rising prices. Hershey may need to increase marketing spending to regain market share in the future. Pricing strategy by Mars seen as near-term positive for Hershey, but long-term implications remain uncertain.



Read more at Financial Modeling Prep:: RBC Capital Maintains Sector Perform Rating on Her…