From CNBC: 2024-10-31 15:36:16

Starbucks CEO plans to buy 200,000 Sharpie markers to bring back personal touches like writing customer names on cups. The move aims to lure customers back to cafes as the chain reports declining sales for three quarters. Traffic to U.S. stores fell 10% in the latest quarter, with a focus on rebuilding the brand. Changes include returning ceramic mugs, condiment bars, and cozy furniture. CEO aims to make Starbucks a “third place” for customers to work and socialize. Plans also include improving staffing and reducing service times to under four minutes per order. Shares of Starbucks have risen 1% this year, with a market cap of $110 billion.



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