From CNBC: 2024-10-18 15:25:54

Starbucks appoints Tressie Lieberman as Global Chief Brand Officer, a new role under CEO Brian Niccol. Niccol aims to boost U.S. sales with a focus on branding and customer experience. Lieberman, a former Chipotle and Yahoo executive, brings experience in brand building and marketing. Starbucks also announces structural changes in marketing and leadership roles. China business struggles, with new CEO aimed to improve sales. Niccol to reveal more plans during Q4 earnings call.



Read more at CNBC: Starbucks taps former Chipotle executive as global chief brand officer