From CNBC: 2024-10-04 13:05:26

Tiger Woods’ apparel company, Sun Day Red, is involved in a logo dispute with Tigeraire, a company that makes cooling products for athletes. Tigeraire filed a notice of opposition against Sun Day Red’s Tiger logo, claiming it was unlawfully used. Woods’ legal team has sued Tigeraire for trying to capitalize on Sun Day Red’s status.

Sun Day Red has filed a motion to dismiss the patent claim, stating that Tigeraire has sent outrageous monetary demands. Tigeraire has recently started attending golf tournaments and changed its website to feature golfers, claiming market overlap. Tigeraire did not comment on the lawsuit, while Woods and TaylorMade declined to comment.

Trademark attorney Josh Gerben called the lawsuit an aggressive response to the trademark dispute. Taking the case to federal court can be more expensive for a smaller company like Tigeraire. Sun Day Red was launched in May after Woods’ partnership with Nike ended, paying homage to Woods’ Sunday red attire and 15 major wins.



Read more at CNBC: Tiger Woods’ logo dispute with Tigeraire escalates