Adidas signs NIL deal with girls’ high school basketball Kaleena Smith

From CNBC: 2024-11-14 13:31:12

Adidas signs Kaleena Smith, the brand’s first high school basketball player under a NIL deal. Smith, a 16-year-old sophomore, is the highest-rated recruit in the class of 2027 with nearly 20 college offers. Candace Parker, Adidas women’s basketball president, signed Smith, who will represent the brand on the court. Adidas has been active in the NIL space, signing athletes like Cam Ward and Texas Tech students.



Read more at CNBC: Adidas signs NIL deal with girls’ high school basketball Kaleena Smith