From CNBC: 2024-11-04 23:06:04

Chinese home appliance company Hisense aims to become the top TV seller in the U.S. within two years. They recently partnered with FIFA Club World Cup to boost brand recognition, focusing on premium image through sports events. Their latest TVs feature AI chips for enhanced image and sound quality, with prices ranging from $700 to $3,000.

In Q2, Hisense shipped the second highest number of TV sets in North America, following Samsung. They are expanding their market share with advanced TV offerings like QD-LCD and Mini LED LCD. Hisense also sells white goods like refrigerators and washing machines, aiming to become the top Chinese brand in North America in the next two years.

Hisense has been building its global business over decades, generating half of its revenue outside China. North America accounts for about 30% of their overseas sales. With a focus on quality and innovation, Hisense is strategically positioning itself to dominate the U.S. market in the near future.

Read more: China’s Hisense aims to become the No. 1 TV company in the U.S within 2 years