From NBC Universal: 2024-11-18 19:10:24

Tencent’s Honor of Kings mobile game attracted a record 33,000 fans to the final competition in Beijing, showcasing the game’s global appeal among female players. Launched in 2015, the game offers easy learning curves and short sessions, drawing in players from various backgrounds.

Honor of Kings’ popularity among women has driven Tencent’s global expansion plans, with Level Infinite investing $15 million in developing the game’s tournament worldwide. With over 50 million downloads outside China, the game’s gender-balanced user base reflects the growing trend of women gamers preferring mobile platforms.

Tencent’s gaming revenue surge, with international games contributing 28% in Q3, highlights the company’s dominance in the gaming industry. With Riot Games under its umbrella, Tencent aims to replicate the success of League of Legends with Honor of Kings, targeting key markets like the U.S., India, Malaysia, and Indonesia.

Although women gamers prefer mobile platforms, male players still dominate Honor of Kings competitions. Yet, the game’s popularity among women is attributed to playable female characters based on Chinese historical figures. With a growing female player base, Tencent’s global expansion strategy aims to further engage women gamers.

The pandemic accelerated female engagement in gaming, leading to increased participation and specialized content for women gamers. As Honor of Kings expands globally, SensorTower research indicates healthy growth with average revenue exceeding $5 per user in the U.S. and Canada. The game’s success hinges on attracting a diverse player base and fostering inclusivity.

Read more: China’s Tencent sees opportunity in female Honor of Kings mobile gamers