Diaper cream market projected to reach $2.8 billion by 2032 due to increasing demand

From GlobeNewswire: 2024-11-25 07:00:00

The diaper cream market was valued at USD 1.75 billion in 2023 and is projected to grow at a 5.4% CAGR from 2024 to 2032 due to the increasing global infant population. As birth rates rise, the demand for diaper-based products has surged, making diaper creams essential for baby hygiene and skin health.

Healthcare professionals recommend diaper creams to protect babies’ skin, with awareness campaigns boosting their usage. The market is segmented into organic and conventional creams, with the conventional segment leading at USD 1.06 billion in 2023. The offline distribution channel dominates, accounting for 77.6% of the market share in 2023.

North America holds a significant market share of 33.6% in the diaper cream market, expected to grow at a 5.3% CAGR from 2024 to 2032. Factors contributing to this growth include high consumer awareness, advanced healthcare infrastructure, and a well-established retail network. Major players in the market include Johnson & Johnson, Unilever, and The Honest Company.

The industry insights of the diaper cream market include an analysis of growth drivers, such as rising infant population and increasing awareness of infant hygiene. Challenges include potential side effects of chemical-based creams and competition from alternatives. Porter’s analysis and PESTEL analysis provide further insights into the market landscape and potential growth opportunities.



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