From NVIDIA: 2024-11-21 09:00:44

3D product configurators are revolutionizing customer engagement in industries like retail and automotive by providing interactive, customizable 3D visualizations. The new NVIDIA Omniverse Blueprint for 3D conditioning with generative AI allows developers to create personalized, on-brand marketing content efficiently. Integrating generative AI into product configurators optimizes operations and reduces production costs by automating repetitive tasks, freeing up teams to focus on creativity.

The Omniverse Blueprint introduces a framework for integrating generative AI into 3D workflows, enabling precise and controlled asset creation. Key highlights include model conditioning for brand requirements, a multimodal approach for complete control over visual outputs, and integration with OpenUSD for enhanced 3D visuals. Components like hero assets and customizable applications make the blueprint extensible and customizable with microservices like Edify 360 NIM and USD Search NIM.

Katana Studio developed COATcreate, a content creation tool using OpenUSD, empowering marketing teams to rapidly produce 3D content for automotive advertising. WPP has built a generative AI content engine for brand advertising with Omniverse Blueprint, allowing for controlled generative AI integration in content creation tools. The NVIDIA creative team developed CineBuilder, a reference workflow on Omniverse for personalized ad generation based on consumer preferences.

Independent software vendors and production agencies are adopting Omniverse Blueprints to accelerate development of content creation solutions with generative AI. Companies like Accenture Song, Collective World, Grip, Monks, and WPP are leveraging OpenUSD to create innovative solutions. Developers can explore the Learn OpenUSD training curriculum and resources on the Alliance for OpenUSD forum to get started with building AI-enabled product configuration solutions.



Read more at NVIDIA: How Generative AI Fuels Personalized, Brand-Accurate Visuals With OpenUSD