From CNBC: 2024-11-29 09:51:28

President Donald Trump hosted a “Merry Christmas” rally in Michigan, with a “Keep America Great” hat atop the Christmas tree. Black Friday may have a patriotic twist this year, post-election. Trump voters are optimistic about the economy, while Harris supporters worry. Sentiment could impact holiday spending. Shipping trends and consumer sentiment post-election show potential impact on holiday shopping. Some plan to spend more, others less due to election results. In the aftermath of the holiday season, Trump’s impact on Christmas spending has been likened to that of a Santa figure rather than a Grinch. Sales projections initially fell flat after years of strong growth, with holiday spending expected to grow between 2.5% and 3.5%. However, inflation and pandemic stimulus checks have led to some uncertainty, with some categories expected to outperform others, creating winners and losers among retailers. Overall, the impact of inflation on prices has made holiday shopping more of a chore for many consumers, leading to concerns about breaking the bank rather than enjoying the season.



Read more at CNBC: How the 2024 election will impact Black Friday, holiday spending