The Trade Desk's new streaming OS Ventura could challenge Roku with advanced ad targeting.

From Nasdaq: 2024-11-25 05:30:00

The streaming wars are escalating, with consumers ditching cable bundles and ad-supported tiers becoming more common. The Trade Desk (NASDAQ: TTD) is a key player in maximizing ad revenue for content creators. Their new streaming operating system, Ventura, aims to enhance user experience and streamline the ad supply chain.

Ventura puts The Trade Desk in competition with Roku (NASDAQ: ROKU) and big tech companies like Amazon. By incorporating advanced ad targeting technologies like OpenPath and UID 2.0, Ventura promises more precise ad placement and a cleaner supply chain, potentially reducing costs for advertisers.

CEO Jeff Greene’s strategic move into operating systems with Ventura may disrupt the industry by providing a more transparent and efficient connected TV experience. This could impact Roku’s revenue-sharing model and benefit advertisers and consumers, ultimately challenging big tech’s dominance in streaming.

Investing in The Trade Desk may offer significant potential, as it aims to revolutionize the streaming industry with Ventura. By improving transparency and cutting out middlemen, The Trade Desk could reshape the ecosystem, potentially benefiting both advertisers and consumers while posing a threat to competitors like Roku.



Read more at Nasdaq: Is The Trade Desk’s New Streaming OS a Roku Killer?