From CNBC: 2024-11-25 08:00:01

Spanish retailer Mango is expanding in the U.S., aiming to open 42 new stores by year-end and 20 more in 2025. The $70 million plan includes a new logistics center and 600 new jobs. Mango’s U.S. sales grew over 10% this year, with plans to reposition as a premium brand and increase annual sales to 4 billion euros by 2026.

Mango’s design process takes 7-8 months and everything is done in-house in Barcelona. The company is focusing on quality, design, and prices to elevate its brand. Mango plans to open multiline stores in the U.S. offering men’s and kids’ items. The retailer is looking to tell its story in a new way through its physical stores.

Mango is following in the footsteps of competitors like H&M and Zara in targeting the U.S. market for growth. The U.S. average household spends around $2,000 annually on clothes. Mango has opened stores in Pennsylvania, Washington D.C., and Massachusetts, with a focus on the Sun Belt for future expansion. The retailer’s website now accounts for 33% of sales and helps determine customer preferences based on location.

Mango’s CEO, Toni Ruiz, emphasizes the importance of understanding the differences between U.S. states in terms of customer preferences and dressing styles. The company plans to expand strategically, taking into account insights from e-commerce data. With a long-term commitment to the U.S. market, Mango aims to grow sales and increase its presence in the region.



Read more at CNBC: Mango plots U.S. store expansion to grow market, elevate brand