Retailers are preparing for Black Friday with exclusive products, discounts, and shorter shopping timeframe

From Investing.com: 2024-11-29 02:06:23

Major U.S. retailers like Target and Walmart are gearing up for Black Friday, offering exclusive products and steep discounts on general merchandise. The National Retail Federation expects 85.6 million shoppers this year, up from 76 million last year, due to a shorter shopping timeframe between Thanksgiving and Christmas.

Retailers like J.C. Penney, Best Buy, and Home Depot are opening their doors early on Friday, with some offering special deals to attract shoppers. With fewer days to shop, consumers are more likely to make spontaneous purchases, contributing to retail growth during the holiday season.

Black Friday, known for its doorbuster discounts, is losing its appeal as more Americans shop online. Major brick-and-mortar retailers are offering interactive products and experiences to attract customers, while retailers in Europe are also offering discounts on popular items like Samsung TVs and Nespresso coffee machines.



Read more at Investing.com: Retailers brace for Black Friday amid shorter selling season, cautious shoppers By Reuters