Apple set to launch initial AI features with potential for personalized experiences, but challenges persist.

From Investing.com: 2024-12-12 07:37:29

Apple is set to launch initial AI features in April, but Bernstein analysts caution the capabilities may be more modest than expected, citing challenges in developing AI that drives user adoption.

The upcoming iOS 18.4 will introduce “intelligent agents” blending personal information and agentic capabilities for enhanced AI utility, with features like on-screen integration and personal context.

Despite advancements, industry success rates for agentic AI remain low, with hardware limitations like iPhone 16’s 8GB RAM constraining seamless multi-step functionalities.

Apple benefits from strong user data access compared to Android, supporting potential for personalized AI experiences, but challenges persist in applying personal context reliably, with errors and hallucinations a concern.

Analysts warn that Apple’s initial agentic features may underwhelm at first, but believe iPhone 17 will drive a strong cycle with enhanced AI capability and a form factor change, despite modest expectations for iPhone 16.



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