From CNBC: 2024-12-18 19:00:53

Embattled Chinese autonomous trucking company TuSimple rebrands to CreateAI, focusing on video games and animation amidst industry challenges. CEO Cheng Lu expects the business to break even in 2026, with a martial arts novel-based game anticipated to generate revenue. The company plans to increase headcount to 500 next year.

Formerly TuSimple, the company partners with Shanghai Three Body Animation to develop animated feature films and video games. CreateAI aims to reduce top-tier game production costs by 70% in the next five to six years. CEO Cheng confirms no impact from U.S. restrictions and reveals plans for generative AI applications in gaming and animation.

Read more: China self-driving truck company TuSimple pivots to genAI for games