Summary: Global eyelash serum market to reach $1.29 billion by 2032 with growth driven by personal grooming.

From GlobeNewswire: 2024-12-16 06:00:00

The global eyelash serum market was valued at USD 674.4 million in 2023, projected to grow at a CAGR of 7.6% from 2024 to 2032. Demand is driven by a focus on personal grooming and natural beauty solutions, particularly among women seeking longer, thicker lashes for captivating looks naturally.

In product segmentation, Prostaglandin-derived serums led in 2023, reaching USD 293.8 million, with a CAGR of 9.3% through 2032. These serums mimic natural prostaglandins to stimulate lash growth effectively, making them a top choice for consumers seeking noticeable outcomes in beauty products.

The offline distribution channel dominated in 2023, accounting for 51.4% market share, expected to grow at a CAGR of 6% through 2032. Physical retail stores play a crucial role in product distribution, offering convenience and a range of beauty products to consumers, enhancing overall market reach.

North America led the eyelash serum market in 2023 with USD 223.9 million, projected to grow at a CAGR of 6.4% through the forecast period. The region’s growth is fueled by a flourishing beauty and wellness industry and increasing interest in natural beauty solutions driven by social media influences and endorsements.

Major players in the eyelash serum market include Biolyn, DHC, E.l.f. Cosmetics, Grande Cosmetics, L’Oréal, and others. The industry is set to expand as consumers prioritize effective and natural beauty solutions, driving growth across product types, distribution channels, and key regions.



Read more at GlobeNewswire: Eyelash Serum Market to hit USD 1.29 billion by 2032, says