Interactive display market to reach $90.66 billion by 2032, driven by consumer engagement and AI
From GlobeNewswire: 2024-12-06 08:00:00
The interactive display market was valued at USD 45.06 billion in 2023, projected to reach USD 90.66 billion by 2032 with a CAGR of 8.08%. Consumer engagement drives growth, with 72% preferring interactive displays in retail. Brands are shifting to interactive displays for personalized experiences, boosting digital ad spending and enhancing customer interaction and marketing tactics.
Interactive displays are increasingly popular in retail, education, and healthcare for enhancing customer engagement and operational efficiency. Businesses are utilizing artificial intelligence and data analytics to create personalized experiences, driving foot traffic and sales. Direct-to-consumer brands are adopting interactive displays to stay competitive amid rising customer acquisition costs, shaping the future of customer interaction and marketing strategies.
Interactive kiosks dominated the market in 2023, capturing 35% of the market share. The BFSI sector led the market with 29% share, focusing on enhancing customer engagement through digital solutions. Interactive displays are widely used in banking for self-service options, product promotions, and account management, improving accessibility and efficiency in financial services.
North America led the interactive display market in 2023, representing 38% of revenue. The region’s adoption of digital technology in retail, healthcare, and education contributed to this position. The Asia-Pacific region is expected to experience the fastest growth in interactive displays from 2024-2032, driven by urbanization, rising consumer spending, and government initiatives promoting digital transformation.
Recent developments include Samsung’s new interactive displays for corporate environments, LG’s CreateBoard series for educational settings, and NEC Corporation India’s enhanced technology solutions for smart cities. The market report provides detailed insights into key market segments, regional dynamics, and growth trends in the global interactive display market. Statistical insights and trends for key vendors, performance benchmarks, integration capabilities, and usage statistics in 2023 are reported in the Interactive Display Market. The report also covers competitive landscape, market segmentation by display type and application, regional analysis, company profiles, and use cases. Access the complete report for more information on market growth and outlook from 2024 to 2032. SNS Insider is a leading market research and consulting agency providing clients with current, accurate market data and consumer insights to make informed decisions confidently. Contact [email protected] for customization or more information.
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