UBS report shows NFL games boost Netflix viewership, analyst maintains 'Buy' rating, bullish sentiment

From StockTwits: 2024-12-30 06:18:29

UBS reports that the NFL Christmas Day games brought in an average of 24 million viewers for Netflix in the U.S. Netflix shares are slightly down in premarket trading after an 86%+ return this year. Analyst John Hodulik at UBS maintains a ‘Buy’ rating and $1,040 price target for the stock, citing strong fundamentals and potential for a 15% upside. Despite slightly missing expectations, Netflix is expected to acquire more sports rights over time. The streaming giant has 280 million global subscribers and is poised to increase prices and improve advertising offerings with additional sports content. Sentiment on Stocktwits towards Netflix is ‘neutral’ with ‘low’ message volume. Some analysts have raised price targets for Netflix stock, indicating bullish sentiment.



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