Nike renews its contract with the NFL until 2038

From CNBC: 2024-12-11 14:25:49

Nike has renewed its partnership with the NFL for another 10 years, remaining the exclusive provider of uniforms and apparel for all 32 teams through 2038. The deal aims to expand football’s global reach and enhance player safety. Nike’s CEO expressed commitment to co-create innovative solutions for athletes and fans.

The partnership renewal comes as Nike faces challenges in innovation, following criticism over uniform launches with MLB. Despite setbacks, the NFL and NBA have both decided to continue their partnerships with Nike. The company is set to report fiscal second-quarter earnings soon, as it strives to maintain its position as a global leader in athletic apparel and footwear.



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