Reddit’s Rising Momentum Sparks Price Target Boost…

From Barchart: 2024-12-20 08:25:00

Citi analysts raised Reddit’s price target to $200, citing strong advertiser interest and increasing user engagement. New product launches and tools for advertisers are driving optimism about Reddit’s long-term potential.

Reddit has seen notable engagement growth with new features like Reddit Answers. Discussions with advertisers show growing interest in Reddit’s user base. Additional ad offerings like Search Ads and Video Ads are expected to drive demand.

Reddit’s EBITDA projections have increased, despite heavy investments in sales, AI, and engineering talent. These strategic investments position Reddit to capture more market share in the competitive digital advertising landscape.

With a strong growth trajectory and expanding monetization opportunities, Reddit is a top mid-cap pick for Citi in 2025. Its potential as a standout player in social media and advertising is reinforced by its continued success.



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