From NVIDIA: 2024-12-19 09:00:42

Ulta Beauty introduces GLAMlab Hair Try On, an AI app allowing users to try different hairstyles through selfies. Powered by NVIDIA StyleGAN2, the app links to Ulta Beauty products for real-life looks, increasing purchase likelihood. Director Juan Cardelino highlights the importance of virtual try-ons in the cosmetic industry.

Ulta Beauty’s GLAMlab is the first generative AI app developed by their digital innovation team, utilizing NVIDIA’s StyleGAN2 model for infinite image generation. With plans to expand to virtual trials for wigs and in-store styling services, the app offers a creative and confidence-boosting experience for customers exploring new styles.



Read more at NVIDIA: Ulta Beauty AI Helps Shoppers Try New Hairstyles