Affirm expands partnership with WooCommerce, offering new payment options, aiming to increase revenue.

From Nasdaq

December 23, 2024 3:00:00 pm:

Affirm Holdings, Inc. AFRM has expanded its partnership with WooCommerce, making it a leading pay-over-time provider for merchants in the US and Canada. Payment plans like biweekly installments and “Pay in 30” are now automatically enabled for WooCommerce merchants, boosting sales and customer satisfaction.

By becoming a default payment option on WooPayments, Affirm gains exposure to thousands of WooCommerce merchants, expanding its reach to diverse online businesses. This move allows AFRM to attract more consumers, including those with smaller cart sizes, with its new payment options.

Affirm recently expanded its partnership with Adyen and Sixth Street, positioning itself as a trusted buy now, pay later provider. With a growing network of over 320,000 partners globally, AFRM aims to achieve a fiscal 2025 GMV target of over $34 billion and increase its revenue as a percentage of GMV by at least 20 basis points.

Affirm’s stock performance has seen a 33.8% increase over the past year, outpacing the industry average of 23%. The company currently holds a Zacks Rank #3 (Hold) in the Business Services sector, with Coinbase Global, Inc., DLocal Limited, and Cantaloupe, Inc. being better-ranked stocks in the same space.

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Read more at Nasdaq: Why is Affirm’s Extended Partnership With WooCommerce Crucial?