From Barchart: 2025-01-14 05:32:18

Preliminary data from IDC shows Apple and Samsung struggling in Q4 against Chinese competition like Xiaomi, Oppo, and Honor. Apple held 18.7% market share, Samsung at 18%, and Xiaomi at 13.6%. Chinese brands shipped 56% of smartphones in Q4, with Xiaomi seeing a 15.4% growth. Global market rebounded in 2024, driven by demand for budget-friendly devices. However, foldable devices saw a decline in demand. Challenges include potential new tariffs and competitive pressure for Apple and Samsung to innovate and compete more aggressively against Chinese brands. Apple and Samsung face challenges in reclaiming market share in 2025.



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